Transitioning to a branded house, Gannett needed efficiency and unity between their national and local network of nearly 150 news brands. So we developed a simple, but robust 3-phase plan and helped them bring it to life.
* Video above for brand representation only. Video produced by, and property of Gannett, Inc.
Brand Management
Brand Mgmt consulting
Nomenclature/strategy
Brand Portal launch
Helpdesk operations